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Super Job Search IV
Table of Contents

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Preface to the Fourth Edition 
    
Part I. Getting Started

Today’s Job Search: New Challenges, Infinite Possibilities    
Preparing to Look for a Job         
Every Job Seeker Needs a Headquarters, a Computer, and a Smartphone   
Going Public with Your Job Search       
Outsmarting Anger          
“Mature” Workers: Beating the Biases  
College Graduates: Finding a Job in Your Chosen Field     
Teens and Work
Taking Stock of Your Finances
Health Insurance
Controlling Your Budget
Additional Sources of Income
Know Your Job Search Expenses
Links in “Part I: Getting Started”

Part II. Seven Steps to Becoming a Super Job Seeker
Step 1: Assessment

What’s Your Dream Job?   
Transferable Skills
Work Environment
Your Strengths and Weaknesses
Financial Obligations
Geographic Considerations
A Complete Change of Profession        
Getting Restarted Over 55         
Going after an International Job          
Setting Goals         
Links in “Step 1: Assessments”

Step 2: Accomplishments

Why Accomplishments Rule in Today’s Job Search   
Identifying Your Accomplishments   
Accomplishment Checklist   
Sample Accomplishments from Our Client Files   
Recalling All Your Accomplishments   
Accomplishments for College Graduates        
How to Quantify Accomplishments  
Skills  
Action Words That Describe Skills  
Super Accomplishments  
Links in “Step 2: Accomplishments”  

Step 3: The Resume

The Real Purpose of a Resume   
What Accomplishments Say to the Reader     
Preparing Your Resume Content          
Choosing a Resume Format        
The Functional Resume    
The Chronological Resume         
The Performance Resume          
Two Potential Careers, Two Different Resumes        
Secrets of Great Resume Writing         
Technical Tips: Resume Do’s and Don’ts        
Resumes for New Entrants into the Job Market       
Rebooting After 50—A Sign of the Times       
Designing Your Resume   
Perfecting the Resume: Write, Edit, Proofread, Share       
Small Is Powerful: Resume on a Business Card       
Getting a Job Close to Home Using a Resume and a Target List  
References   
Links in “Step 3: The Resume”   

Step 4: The Marketing Plan

It’s All about Interviews    
 Help-Wanted Ads   
Too Many Ads, Too Little Time     
Streamlining Your Ad Search               
Analyzing Ads        
Broadcast Letters and Cover Letters    
E-mail or Snail Mail?                  
Follow-up to Answering Ads                 
Executive Recruiters        
Targeting Recruiters         
When a Recruiter Calls     
The Best Way to Cultivate Recruiters   
Employment Agencies      
Interim Positions, Temporary Jobs, and “Gigs”         
Posting Your Resume Online      
Placing an Advertisement          
Applying in Person  
Career Fairs  
Researching Target Companies  
Launching a Mail Campaign to Your Target Companies      
Drawbacks of a Mail Campaign   
Links in “Step 4: The Marketing Plan”

 Step 5: Networking and Social Media

Networking and the Hidden Job Market         
Advantages of Networking         
Who Should Be in Your Network?         
Your Network List    
Getting into the Networking Mode       
Organizing Your Contacts          
Finding a Way to Connect: Begin with Google         
Social Media Sites   
LinkedIn       
Twitter                    
Facebook      
The Limitations of Social Media  
How to Initiate Online Introductions    
Before You Call Your Target, Consult with Your Connection         
A Game of Chance: Networking in Action      
Why Were These Candidates Successful?      
Links in “Step 5: Networking and Social Media”

Step 6: Telemarketing Yourself

Preparing to Make Your Calls      
Dynamics of a Call  
The Call Center Operator or Receptionist          
The Administrative Assistant               
Cold Call to an Administrative Assistant        
Voicemail      
Should You Text Your Target?     
Talking to Your Target       
Advice Interview:  A Call with a Referral        
Advice Interview: A Cold Call     
Research Interviews: Calling with or without a Referral     
Practice, Practice, Practice          
Listening Is as Important as Speaking           
Action Questions    
Turning around Objections         
Tips from the Telemarketing Pros         
Mental Preparation  
Schedule 10 to 15 Interviews a Week           
Incoming Calls       
A Few Ways to Keep Networking          
Links in “Step 6: Networking and Social Media”  

Step 7: The Interview, Negotiation, and Action Plan

Interview Basics     
Your 90-Second Commercial      
Advice Interview     
Research Interview          
Common Networking Problems   
Direct Interview      
Six Steps to a Successful Direct Interview     
Interview Dos and Don’t’s
How to Tell a Great Story  
The Interview Gauntlet: Phone Screening, Panel Interviews, and More
Potentially Tricky Questions    
Potentially Tricky (Often Unspoken) Questions for Seniors         
Interviewing at Tech Companies          
Questions You Might Want to Ask        
More about the Interview Process        
Why Interviews Go Wrong         
Negotiations           
Negotiation Playbook        
The End and the Beginning       
Your Action Plan     
Links in “Step 7: The Interview, Negotiation, and Action Plan”     

Part III. A Business of Your Own

Is Consulting the Same Thing as Starting a Business?      
The Land of Opportunity—and Risk      
Myths and Realities of Entrepreneurship       
Do You Have What It Takes to Be an Entrepreneur?                    
Do You Have the Financial Resources?           
Know Your Options: Different Types of Businesses  
Choosing the Right Business for You             
Market Research: Exactly Who Is Your Customer?   
Distribution Channels and Geographic Location      
Who Is Your Competition?          
Distinguishing Your Company from Its Competitors                    
Pricing Your Product or Service   
Choosing a Legal Structure        
A Financial Plan for Your Business        
Mission Statement  
The Business Plan  
Marketing Your Business  
Marketing Your Business with Social Media             
Setting Up a Website        
Designing and Building Your Website   
Website Pages and Search Engines     
Marketing Your Website    
Creating a Brochure         
Running Your Business: Understanding and Using Financial Statements
Funding Your Start-up Business: Bank Loans, Traditional Funding, and Other Forms
Links in “Part III: A Business of Your Own”     


Glossary
Appendices
Index
About the Author

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