Experienced Diagnostic & Medical Device Marketing Professional
A highly experienced diagnostic and medical device marketing professional with ten years of progressively increasing responsibilities in market development for new medical devices, uncovering diagnostic opportunities as well as developing global relations with medical and scientific leaders.
Expertise includes outstanding skills in public relations, explaining high-tech concepts to all levels of organizations, grant writing, developing knowledge centers, training sales and marketing staff, ferreting out new products and technology, public speaking, and event planning/execution. A personable leader who can work independently as well as with a team in promoting products, services and scientific innovation.
Dako A/S, Glostrup, Denmark, Dako North America, Carpinteria, California 2007-Present
Global Scientific Program Manager
Qualified and enlisted 197 global academic, pathology and oncology community opinion makers and thought leaders for the promotion of the company’s products. Dako is a Danish global cancer diagnostic company manufacturing antibodies, instruments and software for cancer diagnosis, including in vitro diagnostics. The company’s revenue is $400 million and employs 1,000 professionals in 80 countries.
Managed a global scientific public relations program as part of the company’s marketing effort.
Established and led the Dako Scientific Advisory Board. Served as Secretary for two years. Conducted two confidential scientific advisory board meetings by qualifying and enlisting world-class pathologists and oncologists to come up with new ideas for the company’s next generation of kits and antibodies.
In 2011, acted as Chairman of Dako’s North America Technology Advisory Group. Led and guided eight internal R&D scientists to uncover new market opportunities for the company’s products as well as to improve existing antibodies and diagnostic kits for commercialization.
Planned, coordinated and executed international symposiums and round-table meetings in Brazil, Taiwan, United States, Sweden and Poland that attracted a total of 2,600 pathologists and laboratory professionals from around the world. These symposiums greatly enhanced the company’s stature worldwide.
As a global team leader, developed and launched Dako’s Knowledge Center, a multi-media website that educates the pathology/oncology community, worldwide on breast and gastric cancer diagnostics of Dako’s leading products. Since its launch in 2010, 18,000 people have visited the site.
Created and launched Anytime Anywhere Learning, an online 24/7 video series consisting of 25 state-of-the art video lectures, using 20 global key opinion and scientific leaders in pathology/oncology. Some of these lectures are open to the public and have had up to 5,000 viewers since 2010. Pathologists, laboratory managers and histotechs viewed these lectures for a better understanding of current trends in pathology research. Japan, China, Russia and other non-English speaking countries used videos of these lectures, available online, for comprehensive pathology research.
Served as Managing Editor for six volumes of Connection, Dako’s Scientific Magazine, with a total circulation of 40,000 printed copies, covering immunohistochemistry (IHC) standardization, companion diagnostics, molecular pathology, special stains and breast/gastric cancer research. Many of the Connection articles have been translated to German and Japanese. The magazine is used by pathologists, laboratory managers and histotechs for keeping current with pathology research. The magazine has had 10,000 online hits since its launch in 2007.
Published four volumes of Dako’s Education Guide books with a total circulation of 30,000 printed copies covering theoretical basis and methodology, involving IHC, damasking of antigens, bone marrow diagnosis/hematology, special stains, in situ hybridization and pathology research. These volumes have been used in academic institutions for teaching these subjects. More than 6,000 online copies have been downloaded from the Knowledge Center since its launch in 2009.
The illustrated Guide to Bone Marrow Diagnosis has been translated to German and many individual articles have been translated to Japanese. Translated copies have become part of IHC Global Training.
Mentored and supervised internal and external project specialists, graphic artists and graphic designers. Worked cross-functionally with product and program managers within the company.
As the global head of scientific publications, managed cross-functional and multi-cultural contributors for articles, studies and reports concerning cancer research.
Worked with Gyro International, a global ideas shop and public relations firm, to develop Dako’s Knowledge Center.
Applied Precision, A General Electric Healthcare Company, Issaquah, Washington 2004-2006
Senior Scientist, North America and Asia-Pacific Region
Provided sales and marketing support for Deltavision and Cellworx products of Applied Precision, a wholly-owned healthcare division of the General Electric Company. Applied Precision is a world leader in advanced, high-end, super-resolution imaging platforms with revenues of $40 million and 120 employees.
Managed the scientific marketing and sales activities in support of Deltavision, a live cell imaging microscope platform and Cellworx, a high-content screening system.
Supported strategic distributorships in India, Japan, South Korea and Singapore for Deltavision and Cellworx.
Initiated and conducted four international educational workshops and application-based scientific demonstrations that attracted 800 scientists from Seki Technotron Corporation in Tokyo, Japan; Seoul National University (SNU) in Gwanak, South Korea; Reliance Life Sciences in Navi Mumbai India; The Institute of Molecular and Cell Biology (IMCB) in Singapore, and the Korean Institute of Science and Technology in Gwahangno, South Korea. These initiatives resulted in $2.5 million in incremental sales over two years.
Won an Outstanding Performance and Service Award for scientific marketing in one of the most competitive marketplaces in Asia.
University of Wisconsin, Madison, Wisconsin 2003-2004
Post-Doctoral Research Associate, Department of Electrical and Computer Engineering
Developed a nanoscale method for investigating living entities using “quantum dot” technology.
- Published a research paper, “Colloidal Quantum Dots Initiate Current Bursts in Lipid Bilayers”, in Applied Physics Letters. The paper was featured in physorg.com, Science Daily News and the University of Wisconsin’s Department of Electrical Engineering website, 2005.
PerkinElmer, Waltham, Massachusetts 2001-2003
Grew sales of the UltraView High-Speed Confocal Imaging system to more than $600,000 by spearheading application-based seminars. PerkinElmer is an international developer of instruments for pharmaceutical research, genetic screening and chemical analysis with revenues of $3 billion.
Fryer, Inc., Huntley, Illinois 1999-2001
Sales Engineer, North America
Launched the UV-Photolysis Laser and Prairie Technologies Laser Scanning Confocal Microscope in North America for a privately owned microscope distributor with three offices in the United States.
- Developed the company’s marketing plan and increased sales by $460,000.
EDUCATION AND CERTIFICATION
Colorado State University, Fort Collins, Colorado
Master of Business Administration, Honors (Beta Gamma Sigma), 2010
Max Planck Institute, Munich, Germany
Doctor of Philosophy, Neurobiology, 1998
University of Mysore, Mysore, India
Master of Science, Zoology, 1988
Bachelor of Science, Chemistry, Botany and Zoology, 1986
The European Molecular Laboratory, Heidelberg, Germany
Post-Doctoral Research in Neurobiology, 1999
The University of Wisconsin, Madison, Wisconsin
Post-Doctoral Research in Quantum Dots, 2004
The American Association for the Advancement of Science
The College of American Pathologists
Post-doctoral Fellowship, Cell Biology & Biophysics Program – European Molecular Biology Laboratory Meyerhofstrasse 1, D–69117 Heidelberg, Germany, 1998-1999
Smith Kline Beecham Travel Award – Munich, Germany, 1998
European Chemoreception Travel Award – ECRO, Paris, France, 1998
European Chemoreception Travel Award – ECRO, Paris, France, 1997
German Research Foundation Grant of Euro, €46,609 – Bonn, Germany, 1996-1997
Max-Planck-Institute Fellowship, €28,800 – Seewiesen, Germany, 1993-1995
Presented at the Gordon Research Conference (GRC), “Neurobiology of the Cell” meeting in 1998 in Plymouth, New Hampshire. GRC is recognized as the world's premier scientific conference and attendance to this prestigious meeting is limited to the top 100 researchers around the world.
Presented at the “Neurobiology of Olfaction" meeting in Assmanshausen, Germany with Nobel Laureates Professors Linda Buck (United States) and Erwin Neher (Germany) in 1997.
TEACHING EXPERIENCE IN LIVE CELL IMAGING
Pfizer Discovery Biology, Skokie, Illinois, 2002-2003
University of British Columbia, Vancouver, British Columbia, Canada, 2002
Cold Spring Harbor Laboratory, Cold Spring Harbor, New York, 2002
Marine Biological Laboratory, Woods Hole, Massachusetts, 2002
University of Wisconsin, Madison, Wisconsin, Department of Biomedical Engineering, 2001
Citizenship: Naturalized American 2010
- Kumar GL, Pophof B, Ramachandran S, Keil TA. (1998). Age related changes in the dendrites of Olfactory Receptor Neurons in the Male Silkmoth Antheraea pernyi. (Insecta: Lepidoptera: Saturniidae). Cell Biology International. 22:445-55.
- Kumar GL, Keil TA. (1998). Olfactory Dendrites of Silkmoth Antheraea polyphemus (Cramer) (Lepidoptera: Saturniidae). Immunofluorescent staining of Cytoskeletal Proteins and Transmission Electron Microscopy. International Journal of Insect Morphology and Embryology. 27: 173-178.
- Kumar GL, Keil TA. (1998). The phenomenon of “beading” in Olfactory Dendrites of the Male Silkmoth Antheraea pernyi Guerin-Meneville (Lepidoptera: Saturniidae). International Journal of Insect Morphology and Embryology. 27: 179-183.
- Eschrich R * Kumar GL*, Keil TA and Guckenberger R. (1998). Imaging of Olfactory Dendrites of Antheraea in the Atomic Force Microscopy. Cell Tissue Research. 294:179-185.
* Both authors contributed equally to this work
- Kumar GL, Keil TA. (1996). Pheromone stimulation induces cytoskeletal changes in olfactory dendrites of male silkmoths (Lepidoptera, Saturniidae, Bombycidae). Naturwissenschaften 83: 476-478.
- Kumar GL, Maida R, Keil TA. (1996). Identification of Cytoskeletal Proteins in the Antennae of Silkmoth Antheraea polyphemus and Antheraea pernyi. Neuroreport 7: 1985-1989.
- S. Ramachandran, G. L. Kumar, R. H. Blick, D. van der Weide (2005). Colloidal quantum dots initiate current bursts in lipid bilayers. Applied Physics Letters. 86, 083901.
- Kumar GL, Keil TA, Eschrich R, Guckenberger R. (1997). The cytoskeleton and the membrane of the Olfactory Dendrites in the Silkmoth Antheraea Spec. Chemical Senses 22:(6)726.
- Kumar GL, Eschrich R, Guckenberger R, Keil TA. (1997). Imaging of olfactory dendrites of Antheraea in the Scanning Electron Microscope (SEM) and Atomic Force Microscope (AFM). Chemical Senses 22:826
- Kumar GL, Maida R, Keil TA (1997). Cytoskeletal proteins in the antennae of the male silkmoth genus Antheraea. Chemical Senses 22:186
- Kumar GL, Pophof B, Keil TA (1997). Assessment of membrane integrity in the olfactory dendrites of adult male silkmoths Antheraea pernyi. Society for Neuroscience Abstracts, Vol. 23, Part 2, p 1827.
- George L Kumar, Blanka Pophof, Sujatha Kumar and Thomas A Keil. (1998). Is the death of Olfactory Dendrites in the Silkmoth Antheraea pernyi occurring via “Apoptosis” or “Necrosis.” 26th Gottingen Neurobiology Conference. Vol II, p 379. George Thieme Verlag, Stuttgart and New York.
- George L Kumar and Thomas A Keil TA (1997). Immunofluorescence, Scanning and Transmission Electron Microscopy of Olfactory Dendrites in the Male Silkmoth Antheraea polyphemus and A. pernyi. 25th Gottingen Neurobiology Conference. Vol II, p 428, George Thieme Verlag, Stuttgart and New York.
- Karl-Ernst Kaissling and George L Kumar (1997). Densities of putative receptor molecules and ion channels in dendritic membranes of pheromone receptor cells of moth. 25th Gottingen Neurobiology Conference. Vol II, p 429, George Thieme Verlag, Stuttgart and New York.
- George L Kumar, TA Keil. (1996). Effect of pheromone stimulation on the cytoskeleton of olfactory cilia of silkmoths. 24th Gottingen Neurobiology Conference. Vol II, p 282. George Thieme Verlag, Stuttgart and New York.
- George L Kumar, PhD, Robert M. Zucker, PhD (2010). Fluorescence in situ hybridization (FISH) Imaging. Immunohistochemical Staining methods. Fifth Edition.
In Collaboration with the United States Environmental Protection Agency (USEPA). National Health and Environmental Effects Research Laboratory. Research Triangle Park. North Carolina.
- Paul J Robinson PhD, Jennifer Sturgis BS, George L Kumar, PhD. Immunofluorescence (2010). Fifth Edition. In Collaboration with Purdue University, West Lafayette, Indiana.
- George L Kumar PhD, Sunil S. Badve (2008). Milestones in the discovery of Her2 proto-oncogene and trastuzumab (Herceptin). Connection 12, pp 9-15. In Collaboration with the Indiana University Cancer Center. Dept. of Pathology & Laboratory Medicine.
- George L Kumar, PhD, Robert M. Zucker, PhD (2008). Fluorescence in situ hybridization (FISH) Imaging. Connection 12, pp 79-89. In Collaboration with the United States Environmental Protection Agency (USEPA). National Health and Environmental Effects Research Laboratory. Research Triangle Park. North Carolina.
- Paul J Robinson PhD, Jennifer Sturgis BS, George L Kumar, PhD. Immunofluorescence (2009). Connection 13, pp 96-102. In Collaboration with Purdue University, West Lafayette, Indiana.
- George L Kumar, PhD (2009). A comprehensive overview of methods used in molecular pathology. Connection 13, pp 118-130.
- George L Kumar, PhD, Gary W Gill CT (ASCP) (2010). Introduction to Special Stains. Connection 14, pp 16-42.
- George L Kumar PhD, Sunil S. Badve (2010). Science in Pictures. Breast vs. gastric Cancer. Connection 15, pp 16-19. In Collaboration with the Indiana University Cancer Center. Dept. of Pathology & Laboratory Medicine. Indianapolis, Indiana.
- George L Kumar PhD (2007). Immunohistochemistry Standardization: How will we adapt, and why is it relevant? Connection 10, p 2.
- George L Kumar PhD (2008). Immunohistochemistry (IHC) Standardization Around the World (2008). Connection 11, p 2.
- George L Kumar PhD (2008). pharmacoDiagnostic ® (pharmDX™). Connection 12, p 4.
- George L Kumar PhD, Sunil S. Badve (2009). Molecular Pathology. Connection 13, p 4. In Collaboration with the Indiana University Cancer Center. Dept. of Pathology & Laboratory Medicine.
- George L Kumar PhD, Lars Rudbeck PhD (2009). Education Guide Preface. Immunohistochemical Staining Methods. Fifth Edition.
- George L Kumar PhD, John Kiernan PhD (2010). Special Stains and H&E. Connection 14. In Collaboration with the University of Western Ontario, London. Canada. Dept. of Anatomy and Cell Biology.
- George L. Kumar, PhD, Bharat Jasani, MBChB, PhD, FRCPath (2010). HER2 in Gastric Cancer. In Collaboration with the Department of Medical Genetics, Haematology & Pathology. Cardiff University School of Medicine. Cardiff, Wales, United Kingdom.
- George L. Kumar, PhD, John Kiernan PhD (2010). Education Guide Preface. Special Stains and H&E. In Collaboration with the University of Western Ontario, London. Canada. Department of Anatomy and Cell Biology. Second Edition.