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Sales Branding & Licensing Professional

An innovative sales professional who has generated more than $1 billion in sales for sporting brands, consumer and OEM products, licensing, franchising, and financial services. Global marketing experience includes Great Britain, Italy, Germany, Poland, Latvia, Lithuania, Australia, New Zealand, China and North America.

Expertise includes outstanding sales, licensing, sponsorships, franchising, marketing, business development and interpersonal skills.


Ezy Bonds PLC, (listed in the United Kingdom) Melbourne, Australia                                                    2006-2008

Vice President – Sales, Operations and Partnerships, Australia & United States

Generated partnerships and commercial agreements for an online payment solution provider with headquarters in the United Kingdom and principal operations in Australia.

  • Established operations in China, facilitating two contracts with the Chinese Transport Authority and Post Office, representing a potential of $1 billion in revenues.

  • Negotiated a marketing-sponsorship contract with a leading Australian football team, which provided loyalty benefits to 38,000 club members, a first-of-a-kind to an Australian sporting organization.

  • As a director of the company, developed, wrote and presented the company’s annual report, publicity and financial reporting.

  • In the United States, set up partnerships and agreements with the American industry as part of the company’s global strategic plan.

Western Bulldogs (2nd ranking football team). Australian Football League, Melbourne, Australia        2005-2006

General Manager/Vice President – Sales & Strategy

Managed club sponsorships, memberships, sales of merchandised products and image for a leading professional sporting organization with $30 million in annual revenues and a staff of 34 professionals.

  • Increased overall revenues by 43% over 16 months.

  • Eliminated a high staff turnover by redefining jobs and providing hands-on direction.

  • Singlehandedly obtained the second largest sponsor for the club, representing $1.2 million in annual revenue through an intensive sponsorship targeted campaign.

  • Increased club membership from 22,000 to more than 37,000, representing an increase of sales revenues by $3.2 million.

Pirelli Group, Milan, Italy                                                                                                                   2000-2005

Vice President – Sales, Eastern Europe, Riga, Latvia (2005)
Vice President Sales – Australia & New Zealand, Sydney & Melbourne, Australia (2000-2004)

Managed Australian, New Zealand and Eastern European sales for a rubber products manufacturer with more than $4 billion in sales.

  • As VP – Sales for Australia and New Zealand, increased sales to $120 million from $35 million.

  • Introduced a new product in Australasia, which gained 14.7% market share in 12 months, representing $40 million in sales.

  • Planned and executed the company’s business model from distributors to direct sales. Three years later, sales exceeded forecast and the company had total control of its sales.

  • Exceeded the company’s sales management plan for five consecutive years.

  • Recruited and trained an internal and external sales force of up to 16 representatives.

  • In 2005, acted as a liaison in changing sales management in Eastern Europe.

Market Sports, Pty, Melbourne, Australia                                                                                            1999-2000

Sales Consultant

Re-established sales channels and pricing for a privately owned sporting apparel manufacturer, increasing sales by 425% in 12 months. This included training of the company’s sales staff of 12 sales people.

Bridgestone Australia, Melbourne, Australia                                                                                       1995-1999

State Manager, Victoria & Tasmania States, Australia (1997-1999)

Managed sales for a Japanese rubber products manufacturer covering 27% of the Australian market.

  • Secured two national accounts representing 20% of the projected annual sales budget.

  • Increased the number of franchisees selling the company’s products by 50% in 30 months.

  • Turned around four company owned stores into profits with a total staff of 105.

Commercial Sales Manager for Major Accounts & Original Equipment, Melbourne, Australia (1995-1997)

Sold heavy commercial tires to major accounts and original equipment manufacturers (OEM).

  • Focused on truck and large trailer sales, which had been traditionally weak. Opened distribution centers near each manufacturer that permitted Just-in-Time deliveries. Regained 77% sales from Australia’s leading truck manufacturer.

  • Opened accounts with Volvo and Mercedes Benz trucks.

  • Developed the OEM trailer business channel and obtained 20% of the total market.

  • Established sporting events that involved aftermarket and OEM executives to network with one another, increasing Bridgestone’s business relationships.

Strictly Entertainment & Licensing Pty Ltd., Melbourne, Australia                                                       1992-1995

Sales Manager

Sold licenses for football, soccer and cricket sporting organizations in support of major events and leading players.

  • Contributed significantly in landing the McDonald’s and Herald Sun promotion, which sold more than one million replica award medals from the Australian Football League.

  • Conducted extensive market research, identifying cross-promotional opportunities from the sporting sector. Conducted demographic analyses to select which age and social status groups to target.


Melbourne University, Melbourne, Australia

Master of Business Administration, Melbourne Business School
Bachelor of Business Administration


Australians in Los Angeles
Advance Australian Network

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Copyrighted © Peter K. Studner 1997-2006
Los Angeles - Burbank - Westlake Village - Irvine
Mailing Address: P.O. Box 241957, West Los Angeles, California 90024-9757
(310) 470-6688 - FAX (3