Dedicated Category/Marketing Professional
An innovative, proactive and dedicated business professional with an extensive background as a category analyst, recruiter and human resources trainer who has generated $50 million in incremental profits. Managed a $600 million category with key food clients, including General Mills, Kraft, Nestlé, Crystal Farms and SuperValu, for a Fortune 100 company.
Expertise includes outstanding skills in marketing, sales, brand management, innovative events and presentations, budgeting, cost control, and process improvement.
Target Corporation, Minneapolis, Minnesota 2006-2009
Associate Campus Recruiter/Undergraduate Internship Program Manager (2008-2009)
Provided strategic planning and training for 250 interns for the Finance, Technology, Merchandising, Marketing, Product Design & Development, and the Financial Services Departments for the second largest retailer in the United States with 1,600 stores and $65 billion in revenues.
Training Development: Created and presented effective training programs that provided an accurate assessment of what a future full-time position would entail, maintaining intern interest.
Program Strategy: Provided strategic direction for the internship program at all tier levels. Established internship program goals and objectives for each department, collaborating with human resources and the intern’s supervisor.
Communications: Proactively communicated information concerning intern progress and contributions to each department throughout the company. This included weekly briefings with management and the process improvement team.
Staff Supervision: During the ten-week intern training program, created and led several new initiatives and activities, including core values of the company and community outreach. This new intern training program received a 98% favorable review by interns and company management, and was recognized as the #1 Internship Program in the State of Minnesota and #7 in the United States (Business Week).
Category Analyst, Merchandise Planning Department (2006-2008)
Maximized key vendor retail product sales for the cheese sector, valued at $80 million. Created, executed and evaluated merchandise inventory plans, minimizing stock shortages, initiating markdowns and reviewing best sellers with buyers.
Revenue Generation: Managed retail sales products utilizing profitability and statistical analyses, resulting in a sales growth of 30% with a 6% margin improvement.
Productivity Gains: Co-managed and executed the 2007 “Back to School/College” program, resulting in a 10% increase in product availability versus the prior year, which generated a $15 million sales increase. Received the Director’s Award for Outstanding Program Execution.
Accuracy Enhancement: Launched a comprehensive System Assisted Ordering (SAO) program in 1,500 Target stores. This program improved in-stock by 4%, decreased merchandise markdown and increased store profitability. The Dairy Team received a Senior Vice President Award for Profit Enhancement.
Process Improvement: Managed a change of vendors for the company’s proprietary 74 cheese SKUs, improving delivery by 15% and increasing profitability by 25%.
Negotiations: Successfully learned the art of negotiating with 15 food vendors and leadership by redesigning and implementing product change, stocking performance, and availability of products. Made a significant difference in Target’s first initiative in creating a food distribution center.
Johnson & Johnson Consumer Products Company, Skillman, New Jersey 2005
(While attending Hampton University, Hampton, Virginia)
Assisted a $62 billion medical products company’s Consumer Products Division in developing key business metrics and market development programs.
Business Analysis: Created business development analysis reports that were used for the Annual Operating Planning Category Forecast.
Business Developer: Developed and led the implementation of a new decision-making process business strategy program, which resulted in identifying new business leads and determined customer risk assessment.
Customer Relations: Managed client relationships from seven business divisions, including sales, tax, insurance, escrow, compliance, transition and collections.
Internal Influence: Instrumental in developing new market channel strategies for senior leaders. This resulted in four potential new customers with $1.3 million in annual sales.
Business Initiative: Completed a self-initiated independent study that improved a key business segment for the company. The “Dollar Store” analysis resulted in a sales forecast accuracy improvement of 5% versus the prior year.
Hampton University, Hampton, Virginia
Bachelor of Science, Business Management, 2006
Honors Graduate (3.5 on a 4.0 scale)
Dean’s list for four consecutive years, 2003-2006
Received the Anheuser-Busch Academic Scholarship of $10,000
Proficient inMicrosoft Office Suite (Word, Excel, PowerPoint, Access and Outlook), and company-specific merchandising, purchasing and inventory software.
Volunteer, Mentor for Youths of Tomorrow Program
Volunteer Event Coordinator, United Way events at Target - planned events for the homeless, worked with domestic abused women and tutored children.