International Marketing & Events Professional
A versatile international marketing and events professional with 17 years of progressively increasing responsibilities for Fortune 500 companies in the technology, educational, public relations, financial and manufacturing industries. Expertise includes event development and management, project supervision, advertising, direct marketing, vendor relations, negotiations, and budget administration.
Zebra Technologies Corporation, Camarillo, California2007-2008
Senior Event and Marketing Communication Specialist, Card Printer Solutions Division
Managed event planning, advertising campaign development and media buying for the largest barcode and card printing company serving the automotive, pharmaceutical, postal, medical, financial, retail distribution, warehousing, defense, transportation and shipping industries with sales of more than $900 million.
Researched, managed, developed and implemented event strategies for trade shows, customer events and sales meetings with an annual budget of $300,000. Trade shows generated 80% of the sales leads for the card printer division.
Created integrated marketing campaigns to grow booth traffic at principal security industry trade shows. Increased trade show leads by 186% through improving pre-show advertising as well as in-booth promotions and giveaways, which resulted in a substantial decrease in the cost-per-lead.
Planned, negotiated and implemented media buying, placement and development for advertising campaigns with an annual budget of $225,000. Shifted the media buy to include more web and electronic newsletters, significantly improving return on advertising investment.
Improved efficiency and reduced operating expenses by 10% through a set of new tools and procedures. These included a central repository for key events and marketing information, a system to manage booth property and collateral materials, and a trade show kit designed for reseller use.
Administered relationships with outside vendors, including pay-per-click (PPC) marketing, lead management and promotional companies.
Conexión Public Relations, Santa Monica, California 2006
Senior Account/Event Manager (Temporary Assignment)
Managed two national accounts for a leading, Hispanic market, public relations agency. Duties included the administration of day-to-day communications, development of bilingual training events and seminars, and coordination of bilingual marketing design materials as well as the client’s website.
Countrywide Financial Corporation, Westlake Village, California 2002-2006
Event Marketing Manager
Effectively developed and executed events for a Fortune 100 company. Created innovative event marketing programs, negotiated contracts, and managed on-site staff and vendors.
Supervised and designed major annual trade shows with budgets of up to $550,000.
Participated on an executive team responsible for divisional branding, trade show graphics and campaign development, supporting customer, trade, business partnerships, and corporate marketing.
Recipient of a 2004 Wholesale Lending Division Best Team Award. Also, received a 2003 Wholesale Lending Division Personal Best Award.
Acted as the primary contact with vendors, hotels, associations, promotional companies and designers.
Responsible for corporate-themed parties and high-profile executive and regional meetings. Managed specialty events, including the Business Partner Holiday Gift Program ($80,000) and two annual Culture Ambassadors meetings.
INTEL Corporation, Thousand Oaks, California 1999-2001
International Marketing Specialist, Xircom, Inc. (purchased by INTEL in 2001)
Created and implemented strategic marketing plans, programs and events for a leading PC cards and peripherals manufacturer. Performed campaign development, communications, vendor relations, sales training/support, merchandising, media and production services for the Latin America region.
Participated as a key member of the Latin American product launch team. Increased the Latin American division’s importance with respect to company’s product and marketing plans.
Created regional multi-lingual marketing materials, packaging and training kits that promoted products to value added resellers (VAR).
Supervised an annual channel marketing budget in excess of $600,000, which heightened presence, brand name and product lines in Latin America.
Planned and executed large and small trade shows as well as social, promotional, customer appreciation, sales training and corporate partner events in the United States, Latin America and the Caribbean with a total budget of $500,000.
Tech Data Corporation, Clearwater, Florida 1994-1999
Project Manager, Latin America/Caribbean Advertising (1997-1999)
Associate Project Manager, Creative (1994-1997)
Accountable for advertising campaign development, media buying, contract negotiation and event planning for one of the largest computer distributors in the world.
Initiated and instituted a campaign sales concept in lieu of individual ads. Presented and successfully sold Latin American advertising campaigns to clients, including Motorola, Hewlett-Packard and Compaq. Doubled the advertising revenue in 1997 and 1998. Managed an advertising budget of $380,000.
Developed creative plans for photo shoots, graphic design, marketing materials, newsletters, direct mail and print ads. Implemented and designed a trilingual bimonthly regional newsletter targeting resellers in Latin America and the Caribbean.
Planned and executed customer appreciation events.
Gemological Institute of America, Santa Monica, California 1991-1994
Administered direct marketing campaigns, collateral development and vendor relation for a leading gemological institute.
California State University, Northridge, Northridge, California
Bachelor of Science, Marketing, Department of Marketing Scholarship recipient
Los Angeles Valley College, Van Nuys, California
Associate of Arts, Economics, Cum Laude
Hardware: PC and Macintosh proficient
Software: Microsoft Office Suite, Lotus Notes and PhotoShop
Fluent in Spanish and proficient in Brazilian Portuguese