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Peter K. Studner Associates, Inc.
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Media & Marketing Executive
10.464.N.08

A versatile media and marketing executive with nearly 20 years of progressively increasing responsibilities creating and expanding businesses and building profit centers.

  • Initiated 18 interactive businesses and online subscription services, generating $70 million in profits.

  • Developed and launched products and brands for The Walt Disney Company, AT&T, IBM, Prudential Financial and others.

  • Managed more than $45 million in sales/marketing budgets for Fortune 100 companies, generating more than $600 million in annual revenue from related campaigns.

  • Reduced marketing and operation expenses for existing businesses by $14 million for leading entertainment, communications and financial services companies.

Expertise includes outstanding product management, business development, acquisition/retention marketing, merchandising, strategic planning, forecasting, P&L and resource management.  An innovative entrepreneur with outstanding contacts throughout the entertainment, advertising, financial services and consumer products industries.

EXPERIENCE

Unite Productions, Ltd., Universal City, California                                                 2003-Present

Management Consultant

Created and run a management consulting practice focused on developing business plans, defining products and services as well as sourcing and securing strategic relationships. Manage integrated marketing campaigns for launching new media ventures and business expansion for domestic and foreign companies.  These engagements culminated in $75 million in capital raised and the creation of profitable enterprises.

  • Buena Vista Home Entertainment – developed business plans, which expanded the direct-to-consumer business by $180 million in sales and facilitated the business conversion to DVD.

  • ABC Affiliate Network – developed a sponsor-supported promotional campaign for the launch of Stephen King’s Kingdom Hospital.

  • Zula USA LLC – launched four new vertical businesses for the television property The Zula Patrol, resulting in new profit centers for the company. Categories included Location-Based Entertainment, Education Market, Consumer Products and Emerging Media. Sourced, negotiated and closed strategic partnerships with IBM, NBC, FAO Schwartz, Macy’s, Elmer’s Products, Genius Products, TiVo, YouTube, National CineMedia and Carolina Biological to name a few. Some of these relationships led to equity positions and raised valuation of the company by more than 400%.

  • ActiveVideo Networks – established and managed advertising sales for the company’s interactive television platform.  Secured strategic relations with major brands that opened up the advertising revenue channel, which is on course for generating $250 million annually.

  • KidzMouse – restructured licensing agreements for the specialty wholesaler, expanding the company’s product line, terms and territories. Established a new global sales organization.  Sourced intellectual properties and global distribution for Sesame Street, Disney, Nickelodeon and MGM product lines.

  • TimePlay Entertainment – led product development and marketing of the revolutionary wireless location-based entertainment platform for big-screen inside movie theaters.

The Walt Disney Company – Disney Interactive, Glendale, California                        2000-2003

Director, Online Group

Developed and executed the online strategy and five-year business plan. Produced and sold a separate category of interactive entertainment products only available online through pay-to-play and subscriptions. Directed a team of marketing, production and technology professionals in Glendale, California, Paris and Tokyo. Managed the marketing, promotion and sales of 150 interactive products. Organized and managed a global online community of consumers playing Disney Interactive products.

  • Negotiated and managed a $53 million licensing relationship with a Japanese game developer to build a global broadband subscription service for children, Disney Wonderland, offering educational entertainment. The service was commercially launched in 2003 and was exported to other markets.

  • Produced and created all Disney Interactive online games including, but not limited to, a cross-media-programming episodic game based on ABC’s hit TV show Alias, which was sold to Nokia and Ford, resulting in a $10 million profit for The Walt Disney Company.

  • Created a new broadband entertainment channel for all Disney Interactive games, which permitted rental and/or subscriptions for playing online.

  • Developed the interactive broadband strategy used throughout The Walt Disney Company to promote all business unit products, the next step in Internet technology.

  • Designed and implemented a secure connection with parental controls, which enabled children under 13 to communicate with online communities such as ToonTown and Pirates of the Caribbean Online.

  • Supported the development and launch of new products and services for sister business units, including Disney’s California Adventure theme park in Anaheim, California and the Disney Credit Card in conjunction with BankOne.

  • Conceived and produced Disney Interactive’s first catalog of products for direct sale to consumers; direct sales grew to 25,000 units in the first six months. Increased retail sales (Amazon, DisneyStore.com, eToys, Wal-mart, etc.) by 25% annually.

  • Changed the way Disney Interactive marketed products, both retail and online, resulting in a 53% drop in the cost of advertising per unit sale.

  • Created, developed and implemented Disney Interactive’s first customer relationship management solution (CRM), which generated a list of 4 million customers for subsequent marketing.

  • Increased traffic by 56% through affiliate programs, search engine optimization and advertising.

  • Saved $2 million in operating costs by exchanging services with strategic partners.

Prudential Financial – Investments, Newark, New Jersey                                        1997-1999

Director, Strategy & Development

Established and optimized Prudential’s Internet presence in support of customers, agents (internal and external), and sales operations for its investment and securities businesses with $557 billion under management.

  • Directed the design, programming and launch of Prudential’s online investment services, which included trading, mutual funds, annuities, reporting and research for 1.2 million clients.

  • Unique visitors and page views increased by 48% and 78%, respectively.

  • Initiated and constructed an electronics sales support channel, which improved the effectiveness of third-party distribution of Prudential products, resulting in a 24% increase in productivity.

  • Created and implemented an electronic repository of marketing materials, which reduced operating costs by $1.8 million and improved content management quality effectiveness.

  • Internet initiatives contributed significantly to increasing assets under management by $35 billion over two years.

  • Created a central website for clients where complete account information is accessible for review and modification (insurance policies, investments, retirement accounts, banking accounts and credit cards). This service is available to more than 70 million households who have relationships with Prudential.

  • Moved Prudential's standing in PC Week Magazine from #95 to #9 for the 1999 Fast-Track 100 list of Internet technology innovators. In addition, Prudential’s Internet presence became #1 in the financial services industry.

AT&T, Basking Ridge, New Jersey                                                                           1992-1997

Marketing Manager (1994-1997)

Developed and launched AT&T WorldNet Service as an Internet service provider. Managed a $21 million marketing budget, including advertising, promotion and direct marketing agencies. Developed long-distance acquisition and retention campaigns for the company utilizing direct mail.

  • WorldNet became the second largest Internet service provider within nine months after launch with more than 1 million subscribers.

  • Prepared the integrated marketing and business plans for the launch of WorldNet, including 30 unique marketing programs.

  • Identified WorldNet’s optimal positioning and targeting strategies by utilizing a comprehensive quantitative and qualitative research approach based on consumer behaviors and attitudes.

  • Validated key assumptions in the business plan prior to launch with an in-market trial.

  • Presented WorldNet at the 1996 Atlanta Summer Olympics with a participation of more than 75,000 visitors using live terminals.

Marketing Communications Manager, Direct Mail (1992-1994)

Developed and produced direct marketing campaigns promoting long distance products and subscription services for more than 75 million long-distance customers.

  • Reversed consumer long-distance market share erosion for the first time since the 1984 AT&T divestiture.

  • Organized the execution of 69 consumer acquisition-marketing campaigns with a budget of $8.4 million, acquiring more than 8 million new customers over two years.

  • Received the 1994 AT&T True Spirit Award for direct marketing.

  • Managed the $5 million True USA Savings program, resulting in a 20% increase in customer retention.

  • Identified and implemented quality initiatives that lowered the company’s marketing budget by $9.7 million over two years without impacting services.

ADVERTISING AGENCY EXPERIENCE

Young & Rubicam/Dentsu – Lord, Dentsu & Partners, New York, New York              1991-1992

Senior Account Supervisor

Managed AT&T Universal Card, Dow Corning, Armstrong World Industries and McGraw-Hill accounts while generating new business for the agency.

Rosenfeld, Sirowitz, Humphrey & Strauss, New York, New York                              1990-1991

Senior Account Executive

Managed Royal Caribbean Cruise Lines, American Express, Hertz and Chase Manhattan Bank direct marketing accounts.

Interpublic Group – Lintas, New York, New York                                                     1988-1990

Account Executive

Managed IBM, Swiss Bank Corporation and Citibank accounts.

EDUCATION

Seton Hall University, South Orange, New Jersey

Master of Arts, Strategic Communication/Business Administration, 1997

University of Southern California, Los Angeles, California

Bachelor of Arts, Annenberg School of Communication, 1987

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