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Electro-Mechanical Product Manager

A versatile electro-mechanical product manager with more than 15 years of progressively increasing responsibilities in medical instrumentation, environmental test equipment, thermal printing and production equipment for high-tech growth OEM manufacturers. Launched and managed 26 products that have generated $950 million in sales with margins of up to 60%.

Expertise includes outstanding skills in P&L management, marketing strategic planning, engineering, design, product innovation, production planning, purchasing, sales, application support and customer service.


Self Employed, West Hills, California     2008-2009

Business Consultant

Created accounting and financial planning systems for a construction company and a retail book and gift store that tracked profitability. This included preparation of reports for finance, payroll, general ledger, accounting, project tracking and purchasing as well as local, state and federal tax documents.

  • Implemented strategies that increased revenues and customer awareness through web presence, promotional campaigns and enhanced customer service.

Zebra Technologies Corporation, Camarillo, California  2000-2008

Product Manager

Managed the life cycle of a thermal printer line for the largest specialty label printing company servicing the automotive, pharmaceutical, postal, medical, financial, retail distribution, warehousing, defense, transportation and shipping industries with sales of $900 million. The thermal printer line consisted of ten models, generating $160 million in annual revenues with gross margins of up to 53%.

  • Created, launched and managed the production of 60 customized models and accessories. These models attained 100% growth in sales over the last eight years, representing 2.5 million units sold. Marketed products through various distribution channels, including multi-tier distribution, retail and direct-to-end-user.

  • Participated on the executive team that initiated the company’s decision to outsource all manufacturing to China.

  • Created a planning process used to supply products from distribution centers in Camarillo, Singapore and Heerenveen, The Netherlands. This process reduced SKU count by 50%, finished goods inventory, order lead times and product costs.

  • Working closely with marketing and sales, developed intermediate- and long-range product plans using Six Sigma concepts. New product development included customer needs (Voice of the Customer – VOC) and industry trend setters (Key Opinion Leaders – KOL).

  • Directed the release of an industry-first wireless interface (802.11 b/g and Bluetooth) and LCD display for a new line of desktop printers, which will replace all existing products.

  • Determined monthly production schedules for the thermal printer line, taking into account prior sales, current demand and forecasts from the Sales, Manufacturing and Purchasing Departments.

  • Made thermal printer line presentations at sales, distributor and end-user meetings covering product features, competitive product analyses, modifications and future planning. Acted as the technical expert for the thermal printer line for sales training and demonstrations.

  • Fielded customer complaints and/or suggestions and made sure that all pertinent departments were involved in responding through engineering, manufacturing, quality and sales actions.

Entech Instruments, Inc., Simi Valley, California            1995-2000

Product Manager/Technical Support Manager

Developed proactive marketing and sales systems to sell chemical analysis equipment to the environmental testing industry. Managed hardware and software lifecycles for five product lines. Maintained relationships with EPA scientists and industry experts. Established the Technical Support Department that serviced customers in federal, state, local and private laboratories.

  • Improved customer satisfaction in the areas of training, service, downtime, sales ordering and analytical performance.

  • Focused the Engineering, Marketing and Manufacturing Departments on product quality improvements.

  • Prepared marketing literature, product documentation and user manuals.

  • Created and taught customer training courses on the theory, use, maintenance and troubleshooting of instruments.

  • Developed an effective system which maintained, repaired and upgraded the hardware and software of five product lines in 350 customer locations.

  • Managed communication channels with international customers and distributors.

North American Business Alliances, Simi Valley, California       1994-1995

Marketing and Operations Manager

Created and implemented marketing and operational systems for a business consulting and nationwide subscription membership service. Analyzed marketing and sales data, developed marketing and advertising plans, and prepared sales forecasts. Directed operations for the Database Management, Accounting and Administration Departments.

International Remote Imaging Systems, Chatsworth, California 1991-1993

Marketing Manager/Product Manager

Developed and implemented effective marketing plans that increased sales and customer satisfaction of imaging instruments for a clinical laboratory. Coordinated the activities of engineering, marketing and manufacturing for product development and quality improvement. Launched new instrumentation and software applications. Supervised the activities of two outside Application Specialists and one Assistant Product Manager.

  • Supervised customer support activities for a nationwide account base of 200 laboratories located in large medical centers, teaching hospitals and reference laboratories.

  • Provided training and technical support for marketing, sales and field service personnel as well as foreign distributors.

  • Directed clinical data collection, performed data analysis, and wrote and filed FDA submissions for five new clinical applications.

  • Managed the market analysis study, product development, and marketing and sales strategies for a new hematology instrument. 

  • Implemented a highly successful customer service program by working closely with the Sales, Marketing, Field Service and Laboratory Departments, resulting in a 150% improvement in customer satisfaction.

Owner Managed Business Institute, Santa Barbara, California   1989-1991

Marketing Manager/Associate Owner

Managed internal operations of a growing consulting company. Coordinated senior executive management education programs, produced course material and developed marketing programs.  Hired, trained and supervised an administrative staff of five.

  • Planned and implemented the organizational transition from a single entrepreneur to a ten-person business, including the acquisition of new facilities, equipment and staff.

  • Created of public and private executive management educational programs.

  • Provided administrative support for eight consultants and faculty.

  • Implemented a computerized accounting system and prepared management financial reports.

International Remote Imaging Systems, Chatsworth, California 1983-1989

Project Manager/Software Engineer

Designed, implemented and maintained software for a video cell analysis microscope for a privately owned clinical laboratory.

  • Installed and customized a real-time operating system, including peripheral driver routines, a user interface design, a clinical application and on-going program maintenance.

  • Assisted in clinical data collection and co-authored journal publications.

  • Provided technical support for sales and marketing staff at trade shows.


University of Southern California, Los Angeles, Los Angeles, California

Master of Business Administration, 1989
Member of the Beta Gamma Sigma Business Honor Society

California State University, Northridge, Northridge, California

Bachelor of Science, Engineering, 1984

Pomona College, Claremont, California

Bachelor of Arts, Zoology, 1981

Other Training: Effective Leadership and Management, Establishing SMART Goals, Behavior, Diversity, Ethics in the Workplace, Sexual Harassment, Standards of Business Conduct, Toastmasters Public Speaking

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Copyrighted © Peter K. Studner 1997-2006
Los Angeles - Burbank - Westlake Village - Irvine
Mailing Address: P.O. Box 241957, West Los Angeles, California 90024-9757
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